Magna International

Corporate Website Redesign

USER EXPERIENCE DESIGN
usability testing
information architecture
ux audit

Through a digital agency partner, we have been a member of Magna International’s digital AOR since 2004, working with various stakeholders and business lines to evolve their digital presence over 3 website generations. The most recent version, launched in 2010, no longer reflected Magna’s position as a global leader in automotive innovation and product delivery.

Like many large organizations, Magna always tended to move slowly when adopting change or new communication/marketing concepts. We initiated this project with an educational session with crucial business unit leads. This session helped to paint a picture for stakeholders regarding current conventions related to navigation, page layouts and interactivity.

To help move this project forward, we prepared high-fidelity wireframe prototypes to
give the client team tangible examples of their web presence could be reimagined with
a specific emphasis on storytelling site-wide.

My role in this project

  • Conducted an in-depth heuristic website audit, the resulting recommendations which lead to the 2016 redesign project
  • Educated business stakeholders on current UX/IXD trends
  • Interviewed front-line customer support representatives to understand customer and business requirements better
  • Reimagined the site architecture to deliver a more user-centric hierarchy of information and support a more storytelling-driven approach to content
  • Validated the site structure through tree testing usability exercises with internal and external
    stakeholders
  • Developed an extensive, ultra-high fidelity set of wireframes, demonstrating a new approach
    to content, design and conversion
  • Contributed to the development of an engaging visual design for select pages and provided art direction to designers to establish a design approach that aligns with Magna’s position in the industry today with an emphasis on product innovation

The storytelling concept helped to draw relationships between Magna’s employees, their products and the company’s philosophy about fostering innovation.
While these high-fidelity prototypes were carefully positioned to the client as being conceptual (and not final visual designs), they were enormously successful in achieving buy- in from the various business units and sub-brands within the Magna family.

In developing the final visual design, we collaborated with Magna’s branding agency who had established an updated visual language and corporate guidelines.

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