Air-Tite Products

e-Commerce Website

mood boards
visual design
front end development

Air-Tite Products has been supplying the Veterinary, Human Health, and Laboratory market with high quality disposable and reusable hypodermic products since 1926. The company had used their public website to market, sell and fulfill orders using the ASP .NET Storefront CMS. In late 2018, following a dedicated User Experience and discovery phase, we worked with Air-Tite to fully execute on their vision to redesign their website and delivery a more user-friendly, modern and satisfying e-commerce experience.

There's something enormously gratifying about seeing a project through from inception to launch while maintaining a key role the entire way through. Traditional agency workflows aren't particularly conducive to this idea because they inevitably begin feeling like an assembly line approach. The Air-Tite website redesign was a refreshing experience for me as it not only allowed us to continue the UX strategy work conducted in the discovery phase but also to keep that momentum and involvement all the way through to the website launch.

Our role in this project

  • Developed mood boards to define overall visual design strategy and style guidelines
  • Prepared initial home page mockups and revised to arrive at a final visual design concept
  • Prepared designs for 25+ screens, extending the final visual design to a variety of static and dynamic screen types, including tablet and mobile responsive views
  • Built the complete set of HTML/CSS/JavaScript templates to power the approved visual design
  • Liaised with ASP.NET Storefront developers to integrate the HTML templates and wire presentation layer into the back-end

What's an e-commerce site without products, right? Another large part of this engagement involved resizing and editing close to 3,000 product images to ensure consistency in presentation and quality... and then creating thumbnail versions for each of them.

Of course, we automated much of this through Photoshop Actions, but the process gave us a greater appreciation for the importance of image fidelity and continuity for product catalog imagery.

Similarly, iconography plays a vital role in the new Air-Tite website. Part of the mood board exercise involved exploring icon families and once complete, defined a consistent style for use site-wide. These icons aid primarily in differentiating the extensive library of product categories carried by Air-Tite.

View some of the deliverables from this design & build engagement:

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