What's an e-commerce site without products, right? Another large part of this engagement involved resizing and editing close to 3,000 product images to ensure consistency in presentation and quality... and then creating thumbnail versions for each of them.
Of course, we automated much of this through Photoshop Actions, but the process gave us a greater appreciation for the importance of image fidelity and continuity for product catalog imagery.
Similarly, iconography plays a vital role in the new Air-Tite website. Part of the mood board exercise involved exploring icon families and once complete, defined a consistent style for use site-wide. These icons aid primarily in differentiating the extensive library of product categories carried by Air-Tite.