MakeTimeToVote.org is an e-advocacy campaign to urge employers in the United States to put policies in place, allowing their employees to vote in the 2018 midterm elections. The program was conceived by a number of major companies in the U.S., including Walmart, Patagonia, GAP, Lyft, and The North Face. These companies sponsored a full-page ad run in the New York Times in late September 2018 which drove traffic to an unbranded, non-partisan website allowing more employers to sign on and add their name to the list.
The New York Times advertisement was deliberately simple, void of any colors or design elements that could be perceived as party-specific. The website followed the same approach, emphasizing messaging, and call-to-action to recruit more companies to participate in the campaign. Our role in this engagement included:
This was a beautiful project to be part of. It aimed to address an important issue around poor voter turnout, offering a creative that empowered employers and employees to contribute to a solution.
It was also satisfying to work with a group of highly-motivated, respected brands who supported this campaign. By November 6th, nearly 700 companies had signed on to pledge their participation in this important initiative.