True IQ™ Social Media Analytics

Responsive web app
User Experience Design
UI Design
Information Architecture


Through a digital agency partner, we worked with a sister company to develop a proof of concept for a business intelligence platform that uses proprietary software to monitor social media mentions and activity.

Although this project was relatively short-lived, it was a fantastic learning experience for us to develop our data visualization skills and draw upon native app UX patterns.

  • Worked with IT and business stakeholders to devise overall app architecture and user flows
  • Developed fidelity visual designs in Sketch, depicting four breakpoints
  • Consulted with development teams on interaction design and behaviors for micro-interactions
  • Liaised with internal development teams throughout POC build
  • Iterated and designed improvements based on initial limited release
  • Provided overall project management with development partners

Engagement details

App dashboard
The app dashboard displays a summary of activity and sentiment statistics and visualizations across various social platforms and geographical hot spots.

Responsive web app
Although developed as a web app, we employed native app design conventions to achieve a fully responsive UI adapted to each device type.


Axure RP
Low-fidelity prototyping
User interface design

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