KVA Boston

Corporate Website

back end development
USER EXPERIENCE DESIGN
ux audit
front end development
branding
mood boards
visual design
usability testing
personas
user flows
low-fi prototyping
information architecture

KV Associates is a full-service construction consulting firm servicing building owners in the real estate and design community-based in Boston, MA. We worked with KVA in 2018 to plan, design, and build a new corporate website following a rebranding exercise conducted by another agency.

This was an end-to-end planning, design and development project where we lead each step working with the client team. The entire project took place over the space of two months.

My role in this project

  • Conducted a competitive review of similar services available such as WeightWatchers®, MyFitnessPal® and Noom®
  • Developed an overall user flow depicting service onboarding, food logging and integration with 3rd party services
  • Designed and built an extensive set of high-fidelity prototypes using AxureRP
  • Created a detailed property map that presented technology requirements alonside user interactions within the application
  • Completed a full branding exercise including mood boards, logo concepts and associated collateral
  • Designed various app screens and user flows using Sketch
  • Liaised with app developers throughout MVP process
Mobile app visual design samples
Unlike other weight loss apps, Fitmethod aims to simplify the often laborious process of finding and logging food.

In three simple interactions, a food can be entered into the user's food diary. User behavior is rewarded with achievements and educational content around nutrition. is some text inside of a div block.
Navigation and flow samples
The "My day" dashboard provides users with an overview of their current food diary with macronutrient and exercise activity visualizations.
Visual identity mood boards
As part of the rebranding exercise, I developed initial logo concepts paired with mood boards to demonstrate the corresponding design languages.
High-fidelity prototyping
Using AxureRP, I developed an extensive set of high-fidelity mobile prototypes that simulated key tasks like onboarding, logging food and entering physical activity.
User journey mapping
I developed a hybrid user journey / technology diagram that presented user movement through the app alongside key technology decision points. This was developed in parallel with business modelling.
Competitive review
As part of my competitive review, I diagramed one of the key differentiators for Fitmethod - simplified food logging. In this diagram, the number of overall interactions are compared between MyFitnesspal (a key competitor) and Fitmethod for logging a simple food like a banana, and a more complex food like a sandwich.

Our role in this project

  • Defining a new information architecture
  • Preparing an updated visual design approach that supported the company's recent brand refresh
  • Built and coded the website using Webflow CMS
  • Conducted browser / device testing
  • Populating content and project case studies
  • Provided training to client team for future website maintenance
  • Overall project management and liaison with client

Prior to this project, KVA had been using a SquareSpace website template. we recommended using Webflow as a platform for the new website as the client team would be taking on maintenance after launch. As part of this project, I supported KVA's objectives for the website redesign, including:

A reimagined architecture that focussed on the Who / What / Why concept of service delivery

Adding more robust project case studies

Incorporating newly-developed client testimonial videos

Taking a more visual approach to communicate KVA's workflow and process when supporting clients

View additional assets from this engagement

View more work samples

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