Vericor Power Systems

Digital Marketing + User Experience

back end development
ux audit
front end development
mood boards
visual design
usability testing
user flows
low-fi prototyping
information architecture

Vericor manufactures, sells, and supports aero-derivative gas turbines and offers comprehensive solutions to a wide range of industries. In the spring of 2019, We worked with the company to define a strategy for their website redesign by conducting an expert review, persona development, information architecture, extensive wireframe prototyping, and high-level visual design concepts.

Despite the long list of deliverables, the scope for this project was completed in less than three weeks, which included the development of over 20 responsive, high-fidelity wireframe prototypes. The build for this website is currently underway and is expected to launch late summer 2019.

My role in this project

  • Conducted a competitive review of similar services available such as WeightWatchers®, MyFitnessPal® and Noom®
  • Developed an overall user flow depicting service onboarding, food logging and integration with 3rd party services
  • Designed and built an extensive set of high-fidelity prototypes using AxureRP
  • Created a detailed property map that presented technology requirements alonside user interactions within the application
  • Completed a full branding exercise including mood boards, logo concepts and associated collateral
  • Designed various app screens and user flows using Sketch
  • Liaised with app developers throughout MVP process
Mobile app visual design samples
Unlike other weight loss apps, Fitmethod aims to simplify the often laborious process of finding and logging food.

In three simple interactions, a food can be entered into the user's food diary. User behavior is rewarded with achievements and educational content around nutrition. is some text inside of a div block.
Navigation and flow samples
The "My day" dashboard provides users with an overview of their current food diary with macronutrient and exercise activity visualizations.
Visual identity mood boards
As part of the rebranding exercise, I developed initial logo concepts paired with mood boards to demonstrate the corresponding design languages.
High-fidelity prototyping
Using AxureRP, I developed an extensive set of high-fidelity mobile prototypes that simulated key tasks like onboarding, logging food and entering physical activity.
User journey mapping
I developed a hybrid user journey / technology diagram that presented user movement through the app alongside key technology decision points. This was developed in parallel with business modelling.
Competitive review
As part of my competitive review, I diagramed one of the key differentiators for Fitmethod - simplified food logging. In this diagram, the number of overall interactions are compared between MyFitnesspal (a key competitor) and Fitmethod for logging a simple food like a banana, and a more complex food like a sandwich.

Our role in this project

  • Detailed review of client-supplied audience profiles and competitive review
  • Developed highly detailed website personas to fully define content needs, use cases and scenarios
  • Prepared overall website strategy and objectives with input from the client
  • Defined an extensive information architecture approach to support new and existing content
  • Built a set of 20+ responsive, interactive, high-fidelity wireframe prototypes to depict the proposed experience
  • Prepared visual design concepts aligned with client branding and new website vision

This project was pretty much a slam-dunk in terms of aligning with our core skill set, which allowed us to quickly deliver.

Conducted through Toptal, we were brought in to quickly define and execute on a list of foundational UX deliverables that would allow the project team to transition quickly into development.

View additional assets from this engagement

View more work samples

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