Website content audits
High-quality, engaging content is key to the success of any digital property. Our content audit service helps you evaluate your website's content and identify opportunities to improve its effectiveness.
A content audit is an evaluation of a digital property that involves initially establishing an inventory of content currently available while assessing the value for each type. By reviewing site logs and traffic, we determine which content types are most popular and highest yielding, underperforming and should be promoted, represent gaps based on user needs, are redundant and should be removed, and are outdated and require updates.
Here are some of the benefits you can expect from our content audit service:
- Identify high-performing content
We help you identify high-performing content that resonates with your target audience and drives engagement. This includes evaluating which content types are most popular and highest yielding, and recommending ways to build on this success.
- Identify underperforming content and opportunities for promotion
Similarly, we'll identify underperforming content and opportunities for promotion. This includes evaluating which content types are not resonating with your target audience and recommending ways to promote this content to increase engagement.
- Identify content gaps based on user needs
Next, we'll work to identify content gaps based on user needs. This includes evaluating which content types are missing or inadequate, and recommending ways to fill these gaps to better meet the needs of your customers.
- Identify redundant content and recommend removal
Sometimes, content has served its purpose and needs to be removed. This includes evaluating which content types are unnecessary or redundant, and recommending ways to streamline your website's content to improve its effectiveness.
- Identify outdated content and recommend updates
Our content audit service helps you identify outdated content and recommend updates. This includes evaluating which content types are outdated or no longer relevant, and recommending ways to refresh your website's content to improve its effectiveness.
Here are the best practices we follow when conducting a content audit:
- Define audit objectives and goals
Before we begin any content audit project, we work with you to define clear audit objectives and goals. This ensures that our audit is aligned with your business goals and objectives.
- Establish an inventory of content
We establish an inventory of your website's content, which includes categorizing each type and assessing its value.
- Evaluate content based on key metrics
We evaluate your website's content based on key metrics such as site logs and traffic, to identify high-performing content, underperforming content, content gaps, redundant content, and outdated content.
- Produce recommendations for improvement
Once we have completed the audit, we produce detailed recommendations for improving your website's content. This includes recommendations for promoting high-performing content, filling content gaps, removing redundant content, and updating outdated content.
- Provide ongoing support and guidance
We provide ongoing support and guidance to help you implement the recommendations and improve the effectiveness of your website's content.
Knowing where to begin when it comes to website can be a daunting prospect. We'll right-size our content audit approach to best work with where you're at today and your project objectives.
We're here to help you win.
We would love to hear from you. Contact us to set up a free 30-minute consultation to discuss how we can shape this solution to meet your business needs.Get in touch with us
Sample activities + deliverables
Current state content inventory
Future state content matrix with recommended actions (keep, edit, remove, promote)
Design solutions to promote and amplify low performing content