Website content audits

A content audit is an evaluation of a digital property that involves initially establishing an inventory of content currently available while assessing the value for each type. By reviewing site logs and traffic, we determine which content types:

Are most popular and highest yielding

Are underperforming and should be promoted

Represent gaps based on user needs

Are redundant and should be removed

Are outdated and require updates

Turn your visitors into customers.

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Sample activities + deliverables

Current state content inventory

Future state content matrix with recommended actions (keep, edit, remove, promote)

Design solutions to promote and amplify low performing content

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