Prototyping is an essential part of product and user experience design. Through its many forms, it provides all stakeholders with varying degrees of detail, interaction, and visual design fidelity to depict a proposed, user-facing experience in draft format.
Often compared with "wireframes," prototypes take information design to the next level by allowing for a near-final representation of not only what the product or screens may look like but also how they will function and behave. A wireframe may present a simplistic black and white diagram with a vague definition of content types, and prototypes can be built out to the same level of details as the end product.
This level of fidelity carries many key benefits, including:
Serving as a "blueprint" for visual designers with clear direction on screen layout, navigation systems, content and more.
Giving development teams a highly-detailed model to accurately estimate on the effort and understand platform/third-party services necessary to deliver the experience
Providing an ideal platform to conduct task-based usability and A/B testing, quickly iterated upon as you receive feedback and testing results
Let your stakeholders test drive your digital experiences in the best possible light.
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Sample activities + deliverables
Responsive, interactive, browser-based prototypes
Live-commenting to power efficient, collaborative reviews
Source working files (typically authored in Axure RP)
Annotations to assist stakeholders to fully grasp design and interaction patterns