Information architecture

Effective website information architecture is a critical component of successful digital product design. This process involves organizing a website's content and flow based on research and insights to establish a site structure and information hierarchy that meets both user needs and business objectives.

Creating an optimal information architecture requires a deep understanding of your audience, business goals, and content requirements. We take a user-centered approach to information architecture that is based on research and analysis, ensuring that the resulting site structure is intuitive, user-friendly, and aligned with your organization's goals.

Why invest in optimizing information architecture?

  • Improved usability: A well-structured IA makes it easier for users to navigate and find the information they need, resulting in a better user experience.
  • Increased user engagement: When users can easily find what they are looking for, they are more likely to engage with the content and spend more time on the website or digital product.
  • Enhanced findability: A clear and logical IA improves the visibility of content in search engines, making it easier for users to find the website or digital product through search queries.
  • Reduced user frustration: A well-designed IA minimizes the chances of users getting lost or frustrated, leading to a more positive overall experience.
  • Improved accessibility: An optimized IA ensures that the website or digital product is accessible to users with disabilities, complying with accessibility standards and guidelines.
  • Easier maintenance and scalability: A well-planned IA makes it easier to update

Our information architecture service typically includes the following steps:

  1. Discovery and research: We dive deep into understanding your business objectives, content requirements, and target audience. This can include audience segmentation and/or persona development to identify user needs and expectations, as well as a content gap analysis to determine any content needs that are not currently being met.
  2. Site mapping: Armed with insights from the discovery phase, we devise a detailed sitemap outlining your website's content structure, prioritizing user needs while maintaining alignment with your business goals.
  3. Tree testing: To validate the proposed structure, we conduct tree testing with real users, ensuring that the sitemap is intuitive, user-friendly, and facilitates easy content discovery.
  4. Implementation + support: Collaborating with your team, we'll implement the new site structure and information hierarchy, offering guidance and support throughout the process for optimal user experience and business goal alignment.

We're here to help you win. Take a smarter approach to organizing your content.

We would love to hear from you. Contact us to set up a free 30-minute consultation to discuss how we can shape this solution to meet your business needs.

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Sample activities + deliverables

Current and proposed state sitemap visualizations of website or digital product information hierarchy/structure

Tree testing/card sorting study findings + recommendations report

Content plan and strategy to support the new information architecture

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We provide a wide range of user experience and digital marketing services, accustomed to working with our clients through large scale, end-to-end solutions or quick single-service engagements.