services
First click testing
First click testing examines which interface element test participants would click on to complete their intended task. It allows us to evaluate the effectiveness of the linking structure of your site to see if users know how to navigate and complete tasks. This testing methodology can be performed on a functioning website, a prototype, or even a static wireframe or mockup.
Aside from understanding where users click first, this testing methodology also:
Forces us to appropriately define optimal and "correct" paths in the context of specific user types and use cases
Is highly flexible, allowing for low-fidelity wireframes, interactive prototypes, static visual designs or live websites to be tested
Helps us identify barriers to the first click, exposing distractions such as content or design elements, even if they were successful in completing their task
Use this first click testing to boost your conversion rates
We would love to hear from you. Contact us to set up a free 30-minute consultation to discuss how we can shape this solution to meet your business needs.
Get in touch with usSample activities + deliverables
Testing protocol and scope definition
Test bed development and deployment
Results analysis and recommendations
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