Design systems and style guides
Visual design and UI behavior consistency are building blocks to a great digital experience. They promote familiarity and ease of use, preventing users from having to re-learn the interface as they move from screen to screen. And they're absolutely essential in creating trust and loyalty as they navigate your digital product.
By definition, a design system is a centralized library of components that can be shared across teams to simplify design and development while ensuring a consistent brand experience. Design systems can vary in complexity, ranging from simple visual design specifications to fully functional, coded components.
Design systems and style guides can:
Drastically reduce UI design time as they provide pre-defined patterns and components versus needing custom designs created for each use case
Ensure consistency in presentation and behavior throughout your digital platform, elevating usability and reducing cognitive load on users
Start small and grow as your business or software does. A modest initial investment in a design system helps set the stage for future use cases and UI requirements.
Transform designs into a design language
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Sample activities + deliverables
Style tiles and mood boards
Component libraries built for use with various third-party design tools
Live style guides with fully-coded and styled components