Personas and user stories

A foundation of empathy and understanding of your customers is key to delivering a great user experience. Built upon this philosophy, personas become our sources of truth as we define and validate solutions against each of their needs and goals.

Our persona and user story services provide a range of benefits, including:

  • A deeper understanding of your customers' goals, motivations, and pain points, which helps you design products and services that meet their needs.
  • Insights into how customers interact with your digital platform and where they may be experiencing friction or frustration.
  • Identification of opportunities to improve your digital platform and deliver a more seamless and delightful experience to your customers.
  • Alignment of your business goals with your customers' goals to ensure a user-focused approach to your product or service.

We know that every customer is unique, and that's why we tailor our approach to create personas and user stories that reflect the real people who use your digital platform. Our team of experienced UX professionals will work with you to create a customized approach that delivers results.

Our Persona and User Story process includes:

  1. Research and Analysis: We'll start by conducting research and analysis to understand your customers' needs, motivations, and pain points.
  2. Persona Creation: We'll create detailed personas that represent your typical customers, including their goals, challenges, and behaviors.
  3. User Story Creation: We'll use the personas to create user stories that reflect the real-life experiences of your customers as they interact with your digital platform.
  4. Analysis and Recommendations: We'll analyze the user stories and identify opportunities for improving the customer experience. We'll provide recommendations that align with your business goals and your customers' goals.
  5. Implementation: We'll work with you to implement the recommendations and optimize the user experience on your digital platform.

We're here to help you win.

Find out how we can help you deliver a user-focused digital platform that meets your customers' needs and expectations.
Contact us to set up a free 30-minute consultation to discuss how we can shape this solution to meet your business needs.

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Sample activities + deliverables

Detailed digital persona profiles

Contextual behavior and motivational scoring

User stories and objective statements to inform user journeys

Design, technical and content insights drawn from user stories

Explore our complete list of services

We provide a wide range of user experience and digital marketing services, accustomed to working with our clients through large scale, end-to-end solutions or quick single-service engagements.