Personas and user stories
Optimal digital and customer experiences are built on deep understandings of who our audiences are, what makes them unique from one another, and their motivations as they interact with a brand. Developed through understanding and empathy, personas become our sources of truth as we define and validate solutions against each of their needs and goals.
We work with you to identify audience segments and build out user stories unique to each persona, which, in turn, inform a broader UX strategy and individual design solutions.
Get to know your customers on a whole new level.
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Sample activities + deliverables
Detailed digital persona profiles
Contextual behavior and motivational scoring
User stories and objective statements to inform user journeys
Design, technical and content insights drawn from user stories