Personas and user stories

Optimal digital and customer experiences are built on deep understandings of who our audiences are, what makes them unique from one another, and their motivations as they interact with a brand. Developed through understanding and empathy, personas become our sources of truth as we define and validate solutions against each of their needs and goals.

We work with you to identify audience segments and build out user stories unique to each persona, which, in turn, inform a broader UX strategy and individual design solutions.

Get to know your customers on a whole new level.

We would love to hear from you. Contact us to set up a free 30-minute consultation to discuss how we can shape this solution to meet your business needs.

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Sample activities + deliverables

Detailed digital persona profiles

Contextual behavior and motivational scoring

User stories and objective statements to inform user journeys

Design, technical and content insights drawn from user stories

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We provide a wide range of user experience and digital marketing services, accustomed to working with our clients through large scale, end-to-end solutions or quick single-service engagements.

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