The relationship between content and visual design remains an evergreen challenge for most organizations. Do you write your content first, or do you design first? Or, do you attempt to do them simultaneously? When we began working with the organization, First National's website had plenty of valuable content. Still, as a result, pages were laden with long blocks of copy without optimization for legibility and flow.
Achieving optimal user experience is not just about the application of color, imagery, or typography. It's about how content and functionality are presented to the user in a way that makes them easy to consume. This engagement primarily focused on reimagining the nature of the content, prioritizing, and applying emphasis where appropriate. Specifically, our role in this engagement included:
We hear the "less is more" mantra repeatedly when referring to website content. While we agree in principle, I think it's less about the amount of page content and more about devising suitable patterns to make the page itself more digestible. The long-scroll template isn't going anywhere soon, and embracing it opens up tremendous opportunities to control the pace and sequence for users to consume our content.
Are you interested in learning more about linear experience design? Contact us for a complimentary presentation on linear experience design principles.