Input UX has conducted various UX and conversion audits for Corteva's family of brands, including Pioneer and Brevant website properties.
These engagements involve in-depth analysis of web and e-commerce properties, identifying opportunities and developing recommendations to enhance usability, content, design, conversion, and information architecture. Corteva's family of brands shares a common component library and templates powered through Adobe Experience Manager (AEM), but individual marketing teams lacked dedicated UX specialists, leading to usability and design challenges. Our deliverable is a detailed findings and recommendations report that highlights opportunities, explains their importance, and presents potential solutions.
Our audit reports have provided Corteva brands with a clear set of prioritized recommendations for immediate and long-term enhancements, improving the website experience for customers.
We conducted comprehensive reviews of Corteva's Pioneer and Brevant website properties, evaluating usability, content, design, conversion, and information architecture.
Our team documented observations, highlighting opportunities for improvement and areas of potential optimization.
We developed actionable recommendations, supported by diagrams and visualizations, to address identified opportunities and enhance user experience.
We provided Brevant and Pioneer teams a prioritization and rollout plan, outlining immediate, short-term, and long-term enhancements for the website experience.
Corteva's family of brands, including Pioneer and Brevant, utilizes a common component library, look and feel, and page templates powered through Adobe Experience Manager (AEM). While sub-brands can customize basic elements such as imagery, colors, and text, they often lack dedicated UX specialists to guide the realization of AEM instances. Consequently, sub-brand websites may be hindered by usability, design, and content shortcomings.
Input UX conducted rigorous UX and conversion audits for Corteva's Pioneer and Brevant website properties. Through in-depth analysis, we identified opportunities for optimization and developed targeted recommendations in the areas of usability, content, design, conversion, and information architecture.
Our detailed findings and recommendations report served as a roadmap for Corteva brands, providing marketing teams with clear guidance on enhancing the website experience. We supported our recommendations with diagrams and visualizations, ensuring a comprehensive understanding of potential solutions.
The prioritization and rollout plan provided Corteva brands with a strategic approach to implementing enhancements, allowing for the allocation of resources and efforts efficiently. As a result, Corteva brands have been empowered to make meaningful improvements to their website experience, delivering a more intuitive and seamless journey for customers.