For the past three decades, FM Systems has provided audio reinforcement for concerts, festivals, corporate gatherings, and celebrations of all kinds in Edmonton, Calgary and across Canada. Following a complete rebranding exercise and an acquisition to provide comprehensive backline services, Input UX worked with FM Systems to relaunch their web properties.
Input UX planned, designed, and built websites for the FM Systems ( parent brand) and FourFourty ( dedicated backline brand), each with a distinct visual identity and premium look and feel. Our role in this engagement included:
Taking Apple's Airpods Pro website as inspiration, we worked with FM Systems to create "scrubbing" animations using ultra-high quality product video clips shot by the client. These elements add dramatic content reveals as the user scrolls through each of the website home pages while underscoring the premium quality associated with both brands.