Air-Tite Products has been supplying the Veterinary, Human Health, and Laboratory market with high quality disposable and reusable hypodermic products since 1926. The company had used its public website to market, sell, and fulfill orders using the ASP .NET Storefront CMS. In late 2018, following a dedicated User Experience and discovery phase, we worked with Air-Tite to fully execute on their vision to redesign their website and delivery a more user-friendly, modern, and satisfying e-commerce experience.
There's something enormously gratifying about seeing a project through from inception to launch while maintaining a pivotal role the entire way through. Traditional agency workflows aren't particularly conducive to this idea as deliverables typically are thrown "over the wall" in hopes that the next team will preserve the intended experience.
The Air-Tite website redesign was a refreshing experience as it not only allowed us to continue the UX strategy work conducted in the discovery phase but also to keep that momentum and involvement all the way through to the website launch.
Another significant part of this engagement involved resizing and editing of close to 3,000 product images to ensure consistency in presentation and quality... and then creating thumbnail versions for each of them.Of course, we automated much of this through Photoshop Actions, but the process gave us a greater appreciation for the importance of image fidelity and continuity for product catalog imagery.
Similarly, iconography plays a vital role in the new Air-Tite website. Part of the mood board exercise involved exploring icon families and once complete, defined a consistent style for use site-wide. These icons aid primarily in differentiating the extensive library of product categories carried by Air-Tite.