EW.WE.ME Giftboxes

eCommerce Website
User Experience Design
UI Design
Low-fidelity Prototyping
Front End Development
Back End Development


EW • WE • ME creates modern, curated gift boxes using Canadian-made & sourced premium products. Each product is packaged in a beautiful wooden gift box, customizable to suit any occasion. As a high-end luxury product retailer, the website needed to strike a balance between simplicity and elegance while providing the flexibility to adapt to a continually changing product catalog and seasonal offerings.

This project was an absolute pleasure to work on, as it was done for a former colleague who recently launched her own home-based business. Our scope for this engagement included:

  • Working with the business owner to develop an overall information architecture for the website and define requirements for eCommerce features
  • Preparing a website UI design based on brand identity & materials developed by a third party
  • Designing a product database and architecture to align with the business owner's needs
  • Preparing custom logic components to support unique product scenarios and product categories/listings
  • Conducting training sessions with the client to demonstrate Webflow features and product inventory/maintenance

Engagement details

In addition to providing the satisfaction of helping out a friend, this was an enjoyable learning experience. It gave us hands-on experience working with and building using Webflow's eCommerce features launched in late 2018. As a platform, we were pleasantly surprised with the ease-of-use while retaining a substantial amount of flexibility to customize the UI and build out logic based on the client's needs.

Visit the live website


Axure RP
Low-fidelity prototyping
User interface design
Website build and eCommerce features

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