Native iOS App UX Strategy & Design
User Experience Design
UI Design
High-Fidelity Prototyping
Usability Testing
Customer Journey Mapping


In 2017, we worked with FitMetabolism (the parent company of Fitmethod) to define the user experience, prototype, and develop a proof of concept for their mobile app. Fitmethod is a patented weight loss system similar to Noom, where users rely on frequent check-ins with assigned "coaches." Fitmethod differentiates itself by focusing on macronutrients versus calories, which breaks the mental association of "good" versus "bad" foods.

This project was immensely satisfying as it drew on our strengths in rapid prototyping coupled with customer journey mapping and UI design.

  • Conducted a competitive review of similar services available such as WeightWatchers®, MyFitnessPal®, and Noom®
  • Developed an overall user flow depicting service onboarding, food logging and integration with 3rd party services
  • Designed and built an extensive set of high-fidelity prototypes using AxureRP
  • Created a detailed property map that presented technology requirements alongside user interactions within the application
  • Completed a full branding exercise including mood boards, logo concepts, and associated collateral
  • Designed various app screens and user flows using Sketch
  • Liaised with app developers throughout the MVP process

Engagement details

Unlike other weight loss apps, Fitmethod aims to simplify the often complicated process of finding and logging food.In three simple interactions, food can be entered into the user's food diary. User behavior is rewarded with achievements and educational content around nutrition.

The "My day" dashboard provides users with an overview of their current food diary with macronutrient and exercise visualizations.


Information architecture and content planning
Axure RP
Low-fidelity prototyping
User interface design

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