KVA Boston

B2B Website UX/UI
User Experience Design
Low-fidelity Prototyping
UI Design
Website Development

Overview

KV Associates is a full-service construction consulting firm servicing building owners in the real estate and design community-based in Boston, MA. We worked with KVA in 2018 to plan, design, and build a new corporate website following a rebranding exercise conducted by another agency.

This was an end-to-end planning, design, and development project where we lead each step working with the client team. The entire project took place over the space of two months. Our role in this engagement included:

  1. Defining a new information architecture to align with KVA's refreshed identity and brand voice
  2. Preparing an updated visual design approach that supported the company's recent brand refresh
  3. Building and populating content on the Webflow CMS platform
  4. Conducting browser/device testing
  5. Providing training to client team for future website maintenance
  6. Delivering overall project management and liaison with client and agency partner teams.

Engagement details

Before this project, KVA had been using a SquareSpace website template. We recommended using Webflow as a platform for the new website as the client team would be taking on maintenance after launch. As part of this project, I supported KVA's objectives for the website redesign, including:

  1. A reimagined architecture that focussed on the Who / What / Why concept of service delivery
  2. Reimagining the content and delivery for past client case studies
  3. Incorporating newly-developed client testimonial videos
  4. Using a more visual approach to communicate KVA's attention to detail and process when working with clients.

Toolset

Axure RP
Low-fidelity prototyping
Sketch
User interface design
Webflow
Website build

Explore our other work

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American Society of Clinical Oncology
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