Make Time to Vote

e-Advocacy Campaign Website
User Experience Design
Website Development
UI Design

Overview is an e-advocacy campaign to urge employers in the United States to put policies in place, allowing their employees to vote in the 2018 midterm elections. The program was conceived by a number of major companies in the U.S., including Walmart, Patagonia, GAP, Lyft, and The North Face. These companies sponsored a full-page ad run in the New York Times in late September 2018 which drove traffic to an unbranded, non-partisan website allowing more employers to sign on and add their name to the list.

The New York Times advertisement was deliberately simple, void of any colors or design elements that could be perceived as party-specific. The website followed the same approach, emphasizing messaging, and call-to-action to recruit more companies to participate in the campaign. Our role in this engagement included:

  • Identifying a suitable platform for rapid design, development, and launch
  • Implementing a visual design based on the NYT advertisement
  • Building and coding the website using Webflow CMS
  • Conducted browser/device testing
  • Populating content and maintaining the list of participating companies
  • Provided training to client team for future website maintenance
  • Overall project management and liaison with client

Engagement details

This was a beautiful project to be part of. It aimed to address an important issue around poor voter turnout, offering a creative that empowered employers and employees to contribute to a solution.

It was also satisfying to work with a group of highly-motivated, respected brands who supported this campaign. By November 6th, nearly 700 companies had signed on to pledge their participation in this important initiative.


User interface design
Website build

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